let me handle the hard job with creativity

The Sarajevo 2034 Winter Olympics identity was designed to honor the city’s heritage while appealing internationally. Inspired by the Sebilj landmark, the logo connected the visual system to Sarajevo’s central district. A bold “Cultural Rhythm” color palette of red, orange, purple, and black added energy and contrast. Sport icons evolved from hand-drawn sketches into simplified vector pictograms, ensuring easy use across materials. Overall, the design system aimed to celebrate Sarajevo’s legacy and create an atmosphere that welcomed both athletes and visitors.

The DUNE Festival brand embodies luxury, exclusivity, and modern sophistication, designed to elevate the influencer experience. A refined color palette of gold, deep red, soft blue, and black, paired with the Source Serif Variable font, creates elegance and clarity across materials. The standout metal ticket, featuring tap-to-enter technology, transforms entry into a memorable experience. Extending beyond the logo, the cohesive identity spans merchandise, displays, and event visuals, ensuring consistency. Overall, the branding combines luxury, innovation, and exclusivity to deliver a high-end, lasting impression that sets the festival apart.

This project was designed for two very different user groups, with a focus on clarity and motivation. Small choices, like deciding when to reveal points or where to place a button, shaped the overall experience. User testing guided the final design and showed the importance of hidden rewards and friendly visuals in creating an engaging atmosphere.