This project presents The Elegant Tie, a boutique hotel brand that blends luxury with fashion. The identity is built around a refined visual system using a consistent logo, elegant color palette, and cohesive typography. Each element—from logos and stationery to key cards and the website—works together to create a seamless and upscale guest experience. The design stays consistent across all touchpoints, ensuring the brand feels polished, recognizable, and aligned with a premium boutique hotel atmosphere.
Brand Overview
Introduces The Elegant Tie, a boutique hotel concept that blends luxury with fashion. The identity focuses on a refined and stylish guest experience.
Color Palette
The palette uses rich browns, golds, and muted tones to reflect warmth, elegance, and a premium atmosphere throughout the hotel.
Brand Logos
Showcases the main logo and its variations. The shirt and tie icon connects directly to the fashion-inspired concept while staying simple and recognizable.
Logo Sizing & Usage
Defines how the logo is scaled and applied across different formats to maintain consistency and clarity.
Stationery System
Applies the brand to materials like letterheads, envelopes, and business cards, reinforcing a professional and cohesive identity.
Key Cards & Small Touchpoints
Extends the branding to guest interactions like room key cards, creating a consistent experience across all touchpoints.